Lindsay Lohan’s West End debut isn’t turning a profit for the Playhouse Theater in London–and it could spell curtains for her already troubled career.
Lohan’s much-hyped arrival across the pond to star in a production of David Mamet’s “Speed the Plow” garnered the show press and drew audiences at first, but now tickets for the play have been put on sale for half off, starting at 15 pounds, or $24 U.S. Dollars.
“Save 50% on tickets to ‘Speed The Plow’ starring Lindsay Lohan. Top price seats were £59.50, now just £29.75,saving you 50% when you book by Saturday.” is plastered on the homepage for West End Wilma, London’s equivalent to New York’s TKTS.”
“Theater is an expensive business. Putting on a play like ‘Speed the Plow,’ a show with only three actors, still cost millions of pounds,” one prominent theater expert tells us. “Producers do whatever it takes to put fannies in seats too and that includes hiring stars like Lindsay Lohan. When that strategy works as it’s doing now on Broadway with ‘It’s Only a Play,’ which reunites Matthew Broderick and Nathan Lane, people show up in droves. And when it doesn’t, it also includes reducing ticket prices when celebs don’t move tickets at the box office.”
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