Adele’s team is booking an arena tour for the singer next year
IT’S HAPPENING….. Billboard reports that Adele’s team is booking an arena tour for the singer next year.
Adele’s return to music after four years on the sidelines (save for “Skyfall”) has been record-breakingly triumphant so far. The 1.11 million first-week purchases of lead single “Hello” broke digital sales records and her third LP 25, out Nov. 20 via XL/Columbia, is expected to sell well over a million copies in its first week and could even pass two.
The 2011 Adele Live tour was plagued by cancellations and postponements as the singer battled laryngitis, then a chest infection, then a vocal cord hemorrhage that required surgery and forced her to cancel her 16 remaining U.S. and U.K. performances.
Finally fully healed, sources tell Billboard Adele is plotting a tour: her team is working on deals on a market-to-market basis rather than cutting a single tour deal with a promoter like Live Nation or AEG Live.
It can lead to competitive bidding in each market and better terms on hall rental and merchandise percentages. Plus, it can provide individualized attention in each market, as promoters focus on working their own shows independently rather than a tour as a whole.
Debra Rathwell, senior vp at AEG Live in New York says:
“It’s totally about pent-up demand,” says Rathwell, who also believes Adele’s four-year absence from the circuit won’t come into play. “People just love her, they’ve never seen her, and they’re going to see her. Sometimes being elusive and unavailable so increases your demand — a thousand-fold in this case.”
“It’s going to sell out every show on planet earth,” says another concert industry source. “As many shows as she wants to play, every show is gonna sell out. You can tell with what happened with the single. It’s going to be a record breaking album.”