Beyoncé and Taylor Swift are touring for the first time in years, and fans have made clear they are willing to pay steep prices to see their favorite stars.
Post-covid hikes in ticket prices, stops in the world’s major cities, and multiple tour dates are set to give both pop stars a financial boost. It also means Beyoncé’s Renaissance tour and Swift’s Eras tour could be on the path to break the $1 billion mark and become the biggest-ever tours by revenue, according to some estimates.
Sir Elton John currently holds that record. His ongoing Yellow Brick Road farewell tour has already raked in over $817 million, according to a Billboard report in January.
Beyoncé and Taylor Swift poised to knock out record holder. Beyoncé and Taylor Swift poised to knock out record holder