“Having children has changed our lives more than anything else,” the couple tells readers. “We used to think of health as a diet – some worked for us, some didn’t. Once we looked at health as the truth, instead of a diet, it became a mission for us to share that truth and lifestyle with as many people as possible.”
The couple also adds that having more plant-based meals in a diet has a “profound impact on our health and the environment.”
“We all have a responsibility to stand up for our health and the health of the planet,” Jay and Bey write. “Let’s take this stand together. Let’s spread the truth. Let’s make this mission a movement. Let’s become ‘the Greenprint.'”
“Psychologists have said it takes 21 days to make or break a habit. On the 22nd day, you’ve found the way,” he wrote in Dec. 2013. “On December 3rd, one day before my 44th birthday I will embark on a 22 Days challenge to go completely vegan, or as I prefer to call it, plant-based!! This all began a few months back when a good friend and vegan challenged me to embrace a ‘plant-based breakfast’ every day. It was surprisingly easier on me than I thought.”
He also shared that Beyoncé was joining him on the challenge.