The royal fashion frenzy isn’t letting up, with both the Duchess of Cambridge and her sister-in-law the Duchess of Sussex setting trends and sending web sites crashing with their sartorial choices. And now SEMrush, a data provider, has analyzed their influence on retail, often dubbed “the Kate Effect” and “Markle Sparkle.”
According to company, searches for both royal wives surged around major events, such as Meghan Markle’s pregnancy announcement and Kate Middleton’s return from maternity leave. Overall, searches tripled in volume year-on-year when no major events happened. Dresses, shoes, tiaras and engagement rings are the most searched items. Surprisingly, so are bikinis. According to SEMrush, Markle is searched 35 percent more than Middleton.
Markle has been making headlines in the past year due to her pregnancy, royal tours, her involvement with British Vogue and the women’s charity Smart Works, while Middleton, now a seasoned member of the royal family, has her hands full with three young children and her arts and mental health charities. Top searches for Markle’s style include sunglasses, which are searched six times more than Middleton; and jeans, searched 58 percent more. Fans are also taking beauty tips from Markle as well, and her lipstick choices are searched 190 percent more than her sister-in-law’s. However, Middleton is winning in the hat category, with searches 30 percent higher.
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The Duchess of Cambridge, Patron of the @Natural_History_Museum, visited the Angela Marmont Centre for UK Biodiversity to hear how it is championing and helping to protect UK wildlife. The Angela Marmont Centre (AMC) is a unique scientific hub located in the Natural History Museum, and is dedicated to the study of the UK’s natural world. The AMC helps public visitors identify their finds, provides vital training in wildlife identification, and leads research and citizen science projects that are helping to transform our understanding of over 80,000 species of wildlife 🦉🦋🦔 known to exist in the UK today. With populations of many UK species declining, and a significant proportion threatened with local extinction, the AMC brings together a host of individuals and organisations all dedicated to building understanding of the UK’s wildlife, so that it can be better protected for future generations. AMC staff work with colleagues from across the Natural History Museum to carry out a range of scientific research to study 🔬 how and why the UK’s wildlife is changing. This ranges from applying ground-breaking scientific techniques, including analysis of environmental DNA through to detecting and identify the miniscule insects and microorganisms that play an important role in healthy environments. At the AMC today The Duchess viewed some of the Museum’s specimens and saw DNA sequencing 🧬 live in action.
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