Jay was at Columbia University Tuesday and addressed the video showing Jay, Bey and Blue Ivy seated as Demi Lovato belted out the National Anthem.
A Columbia professor asked him if he remained seated to “convey a signal,” and Jay quickly replied, “It actually wasn’t. Sorry.”
He said Beyonce told him she was thinking what Demi must have been going through in the seconds before starting the Anthem.
As Jay put it, Beyonce’s “performed at the Super Bowl before, and I haven’t.”
He said they were both laser focused on Demi’s performance, but from a business standpoint — “We immediately jumped into artist mode.”
Jay added, “I’m really just looking at the show. The mics start, was it too low to start?”
He went on to make the point he was concerned about the audio, and every aspect really, of the show … and for very good reason.
Remember, Jay-Z’s Roc Nation is now producing ALL of the entertainment at Super Bowls as part of the deal Jay struck with the NFL last year.
Jay said there was no need for a “silent protest” — which some thought they were doing — because we were “making the biggest loudest protest of all” by selecting such a diverse group of artists to perform at the game.
Introducing Naughty But Nice with Rob Shuter
Meet your new best friend. You know, that friend you text to find out the latest dirt on your work nemesis. Except in this case, it’s about the biggest stars in Hollywood. There isn’t a single celebrity Rob Shuter hasn’t met or personally worked with. So get ready to get the lowdown on your favorite stars every Monday through Thursday, beginning Jan. 20.
Called “America’s Number ONE Gossip Columnist” by The National Enquirer.
Rob ‘Naughty But Nice’ Shuter breaks celebrity news every day on his website NaughtyGossip.com where he delivers all the dish about the stars we love in his naughty but nice signature style.
You can also catch him co-hosting and breaking celebrity news on Good Day New York, The Today Show, The Talk, Wendy Williams Show, CNN, Extra and Z100’s ‘Elvis Duran.’
Previously, Rob was the Huffington Post’s only celebrity columnist and the former executive editor of OK! Magazine. Rob has also hosted his own Saturday night talk show on Mark Cuban’s channel and his own daily morning show, ‘The Gossip Table,’ on VH1! He just celebrated his one-year anniversary on Radio Rob – his subscription-based daily live podcast gossip show!
Breaking some of the biggest entertainment stories, including Jamie Lynn Spears’s pregnancy news, Britney’s first post-meltdown interview, Eva Longoria’s wedding, and baby exclusives for Jessica Alba, Tori Spelling and Mathew McConaughey’s tots, Rob always knows where to find the best scoop.
Before Rob was one of the world’s most successful entertainment reporters, he was a publicist working for Jennifer Lopez, Alicia Keys, P. Diddy, Jessica Simpson and Jon Bon Jovi!
Now he is bringing all this experience to his new show on I HEART MEDIA in his unique cheeky way, that is always a pinch and never a punch!