PRICEY ….. Sources reveal that the budget for JLO’s new video was SO HIGH, that her team had to seek out NINE “product placements” to have enough money to shoot it.
VIA PGE SIX:
When a new music video for Jennifer Lopez’s hit “Ain’t Your Mama” ran low on cash due to J.Lo’s “grand” plans, her team had to scramble to broker a last-minute deal to raise more money.
We’re told that a “product-placement specialist” was called in two days before production began on the clip because there were concerns the video — which premiered Friday — couldn’t be completed to the singer’s usual high standards without an injection of extra funds.
J.Lo’s label honchos put together an ambitious shoot in just two weeks to capitalize on the song’s early chart success after Lopez debuted it on the final episode of “American Idol” on April 7. Insiders told Page Six that the Kluger Agency, which arranges deals between brands and artists, got a call at the eleventh hour. To attract additional funding, the team hustled to bring in social-networking app Friendable, then reworked the shoot’s script to integrate the product into the storyline.