Justin Bieber Talks Self-Care In New Clip For His Gender-Neutral Deodorant

Justin Bieber has been very open about self-care and prioritizing mental health, and the messaging has made its way into his latest endorsement for his Here + Now gender-neutral deodorant from Schmidt’s Naturals.

Earlier this week, Schmidt’s Naturals released a previously-unreleased clip from their campaign with the superstar promoting the item that he wore when he married Hailey Baldwin in late September. “Self care can be simple,” Bieber says as a montage of clips flash for viewers, including one featuring his new wife. “It’s being kind, starting with yourself, because when we take better care of ourselves, we take better care of each other.”

According to a release, the pop titan helped create the design of the packaging and select the essential oils used in the deodorant. For Here + Now, the aroma boils down to a mix of spicy citrus, warm florals and woody base notes. It also serves as the first sensitive skin introduction for the activated charcoal series. “At Schmidt’s, we believe in the power of self-care and each and every one of our products is crafted based on that passion, including Here+Now,” Schmidt’s Naturals CEO, Ryu Yokoi, said in a statement. “We’re thrilled to introduce a natural deodorant that is not only effective, but also serves as a call to mindfulness and living in the moment. As a co-creator, Justin has been integral in the development of Here+Now by bringing his own personal journey with self-care to the table.”

While Here + Now was previously a Schmidt’s Naturals exclusive, the item is currently available for purchase at CVS, Walgreens, Target and via Schmidt’s official website for $10.99.

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