‘Kelly Clarkson’ Off To Strong Ratings Start, ‘Tamron Hall’ Also Solid In Debut

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Kelly Clarkson premiered yesterday to a 1.9 household rating across primary runs in the metered markets. That marks the highest debut rating for a first run syndicated show in seven years, since September 2012 when Katie Couric’s Katie and Steve Harvey opened with a 2.8 and 1.5 HH rating, respectively.

The show, which also featured Steve Carell introducing the American Idol winner and The Voice coach, improved +36% over lead-in and +73% over the year ago (Sept. 2018) time period.

That time period is 2 PM, leading to The Ellen DeGeneres Show, on most NBC stations that aired Steve Harvey‘s successor, Steve, in the hour before replacing it with Kelly Clarkson.

In the target Women 25-54 demo, Kelly averaged a 0.8 rating, the best debut mark in five years with a +33% increase over lead-in and a 100% increased versus September 2018.

Tamron Hall, featuring the return to daytime of the former Today co-host, posted a 1.4 household rating and a 0.5 in W25-54. it also improved its time period vs. Sept. 2018, by +8% (HH), +25%(W18-49) and +10% (W25-54) on the ABC stations, which aired various syndicated shows in the hour last season.

Tamron — which follows one of the highest-rated shows in daytime, Live with Kelly and Ryan, in a number of markets, including ABC’s flagship New York station, Philadelphia, Boston, Tampa and Raleigh, and is behind GMA3: Strahan, Sara & Keke in Los Angeles — was off from its lead-in, by -13% in households.


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