LEGO is no longer marketing police or White House sets and has donated $4 million!! The Lego Group sent out an email to retailers and affiliates announcing that, “In light of recent events, LEGO has requested the below products to be removed from sites and marketing ASAP.”
The sets listed were all their police and fire-based sets and their The White House set.
Hey @LEGO_Group can you elaborate? Is it #BlackOutTuesday ? We all firmly believe #BlackLivesMattter . For decades #LEGO police & fire rescue have been the very best example how to protect and rescue fellow minifigs and kids playing. What kind of message are you making here?? pic.twitter.com/ZoLg2HlJTj— Brick Loft (@BrickLoftOrg) June 2, 2020
We’ve seen incorrect reports saying we’ve removed some LEGO sets from sale. To be clear, that is not the case and reports otherwise are false. Our intention was to temporarily pause digital advertising in response to events in the US. We hope this clears things up. ♥️— LEGO (@LEGO_Group) June 4, 2020
LEGO has announced a $4M donation to educate children on racial inequality.
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LEGO no longer marketing police or White House sets!! LEGO no longer marketing police or White House sets