Meghan Markle, Prince Harry team up with Prince William, Kate Middleton to launch a new project together

Prince William and his wife, Duchess of Cambridge Kate Middleton, along with Prince Harry and his spouse, Duchess of Sussex Meghan Markle, have teamed up to launch Shout, an affiliate of Crisis Text Line in the U.K., that offers free, confidential mental help support through texting, People magazine reported Friday.

William, 36, released a video message in partnership with the U.S. non-profit Crisis Text Line, encouraging people across the United Kingdom to become volunteers for Shout.

Crisis Text Line has been in the United States for over five years and has processed 100 million messages with the help of 5,000 trained crisis volunteers since launching. Nancy Lublin, the CEO and founder of Crisis Text Line, revealed that the royal family was a perfect partner to kick off the initiative in the U.K.

“They’re really the first celebrities around the world to really take on mental health,” Lublin told People. “It’s been so personal and they’ve done such a fantastic job elevating the issue and reducing stigma.”

“They’ve visited our offices multiple times in the U.K., they’ve met with volunteers — which is so special,” continued Lublin. “They’ve really been very hands-on. I think it’s so powerful. We really couldn’t ask for better spokespeople and champions. Mental health is the epidemic of this generation.”

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3 years ago Catherine, Harry and I kicked off the Heads Together campaign with our fantastic charity partners. As part of the legacy of the @heads_together campaign we wanted to do our bit to make it easier for people to start to get the help they need. The Royal Foundation has made its biggest ever investment to do just that. And we want you to be a part of it. @giveusashoutinsta is a new textline that supports people who need advice in a tough moment. It operates 24-7, and connects people to trained volunteers who provide help at a time when it is most needed, enabling them to move from crisis to calm and to find longer term support. At the heart of Shout will be an incredible national volunteer community, one which needs to grow to allow us to support more people in crisis. I hope that many more of you will join us and be part of something very special — The Duke of Cambridge

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