Kellan Lutz: Man on a mission as brand ambassador for Geoffrey Beene
“Twilight” actor Kellan Lutz is being featured in “A Man on a Mission” print, outdoor and online campaign, because he wants to raise awareness of Geoffrey Beene’s corporate structure that donates 100 percent of the company’s net profits to cancer research at the Geoffrey Beene Cancer Research Center at Memorial Sloan Kettering.
Lutz said he met Geoffrey Beene chief executive officer Tom Hutton at a charity event for Saving Innocence in Los Angeles a few years ago and they struck up a conversation that eventually led to the partnership. “When Tom educated me on what they were doing, I quickly wanted to help out,” he tells NAUGHTY GOSSIP. “As a celebrity, I’m blessed to have a platform to spread the word.”
Now The Geoffrey Beene Foundation is using the star power of its ambassador, actor Kellan Lutz, to get the word out about its newest campaign.
Called Frame This…Revelations, the campaign is intended to bring heightened awareness to the need to fund cancer research, the primary goal of the foundation named after the late fashion designer.
It was the brainchild of Mara Hutton, executive vice president of the Geoffrey Beene Foundation, and wife of its sole trustee and president, G. Thompson “Tom” Hutton. Its novel approach is to work with artists who are battling cancer or caring for a loved one with the disease.
“Images speak beyond words,” Mara Hutton said. “The artist’s revelation is powerful because it reflects the truth and underscores the need for people globally to look at the truth and support new cancer research to help save lives, hopefully ending human misery from this despicable disease.”
“If the artwork speaks to them, we’re hoping they donate,” she said. The money goes directly to the Geoffrey Beene Cancer Research Center at Memorial Sloan Kettering.
“I lost my uncle and grandmother to cancer,” Lutz said, welling up when telling the story of their fight. “There are still far too many people all over the world dying from this insidious disease. We have to bring it back to a truly human place and shine a light on what it’s like to live with this diagnosis or care for someone with cancer.”
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