After a huge debut, Caitlyn Jenner lost more than half her audience in the second week of ‘I Am Cait,’ and now it has dropped again.
A source tells NAUGHTY GOSSIP: “She is freaking out. “Network executives and Cait are scrambling to get people to tune back in. Expect to see a lot more Kim in the show, they hope she can save this sinking ship.”
I Am Cait had a strong premiere, but in its third week on E! the show had only 1.2 million overall viewers, according to Nielsen ratings.
“The feeling is that the show got too heavy. It became an important cause rather than entertaining TV. Edits are being made to the remaining episodes to make it more fun,” adds another source. “As of right now, there are no definitive plans to pull I Am Cait off of the air. But she won’t get another season unless the numbers improve.”