Lipstick sales down up to 11% due to masks!!
Now we’re contemplating another unhappy consequence of coronavirus: the possibility that face masks will wipe away the simple joys of lipstick for the foreseeable future.
Perish the thought, say lipstick lovers and cosmetic makers, nervously eyeing sales figures expected to fall this year, maybe as much as 11% according to one market prediction.
Lipstick fan Maya Allen, 27, the digital beauty editor for Marie Claire, whose lipstick collection tops 200, says there’s no doubt the pandemic in general and face masks in particular have stymied the impulse to buy and adorn ourselves in lip color. But she’s not giving up on her favorite product.
“I don’t want to believe that the idea of lipsticks is fading into the background, not while women are still putting on their lipstick when they’re on a Zoom date,” Allen says. “Not now, when women are using beauty products as escapism and to resume a sense of normalcy.”
Indeed, lipstick has long been a reliable, legal and cheap mood lifter. Can we survive this new plague era without it?
“A little lipstick can add spark to your life, and especially in these days of the pandemic, we can use a boost anywhere we can get it,” says Victoria Stiles, a Washington D.C. hair and makeup artist for TV and special events.
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Lipstick sales down up to 11% due to masks!! Lipstick sales down up to 11% due to masks