RIP: Tumblr Traffic Down By Nearly 100 Million Views Following Porn Ban

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Tumblr’s ban on adult content is costing it dearly.

In December, we reported on news of Tumblr invoking the nuclear option and banning pornography and other adult content from the popular blogging platform. A month later, it had lost more than 100 million views — a 17 percent decline in just 30 days.

According to data from web analytics firm SimilarWeb, Tumblr’s problems started, predictably, with its adult content ban. In December, it was flying high, with approximately 521 million pageviews that month. 30 days later, that had dropped to just 437 million.


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