Princess Charlotte Is A Moneymaking Machine

Princess Charlotte Is Already a Moneymaking Machine

CNN Money reports Charlotte is “worth” $5 billion to the economy of the U.K. That’s less than her mother, who they peg at $7.2 billion, but far more than George’s paltry $3.6 billion.

But given Charlotte has only appeared in public twice — the day she was born, and during her christening — the value she’s already generating for British business is impressive.

The “Charlotte effect” brought a huge uplift to fashion and other brands the little princess has worn or been associated with. Her birth generated economic benefits of more than $150 million, Brand Finance estimates.

“The unofficial endorsement of Charlotte, George and Kate in particular has a profound financial effect running into millions annually,” said CEO David Haigh.