Rihanna is close to inking a seven-figure deal to design sneakers and clothing for Puma, THE GOSSIP TABLE has learned.
We’re told the sportswear giant is already building a team to work on the “lifestyle” line.
“She is going to have her own coordinator to go to at Puma who only handles her and they’ll have a junior coordinator helping them,” said our insider. “The focus is shoes but she will also be helping with pants and tops.”
We’re told the contract, which is said to be worth “just over a million (dollars)” will also prevent the Adidas-obsessed star from wearing rival’s brands. “She will have to slowly start to incorporate Puma into her wardrobe,” said the source. “She will be wearing all Puma gear in shoots and out and about.”
While RiRi hasn’t inked the deal yet, we hear she’s on board.
“The offer isn’t signed yet but she is in 100% and wants to do this,” the source added.
The Barbadian star, who has built a reputation around her daring style, has been flirting with the fashion business for some time. In 2011 she worked on underwear and jeans for Armani and has since co-designed a line for UK store River Island with Adam Selman, who has created some her most dramatic red carpet looks. Last year she also put together two make-up collections for luxury beauty brand MAC.