‘No Time to Die’ Debuts Slightly Behind Expectations With $56 Million. “No Time to Die,” the latest installment in the James Bond franchise, debuted to $56 million from 4,407 theaters at the domestic box office, a result that falls somewhat short of expectations and signals that even one of the most storied brands in film history is still being forced to contend with a moviegoing landscape that has been dramatically altered by the pandemic.
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Heading into the weekend, “No Time to Die” was projected to make $60 million to $70 million in its first three days of release. Though not a disaster, the film’s final weekend total was expected to be higher because it received positive reviews and represented Daniel Craig’s final outing as the stylish secret agent.
In light of the ongoing pandemic, assessing initial box office results for “No Time to Die” isn’t as clear-cut. For some movies, especially during a public health crisis, an opening weekend of $56 million would be cause for great jubilation. But “No Time to Die” is no ordinary film. It carries a massive $250 million production budget, to say nothing of the more than $100 million marketing spend. Add in the tens of millions it cost to delay “No Time to Die,” which was supposed to premiere in April of 2020 before the pandemic altered those plans, and box office experts estimate that, conservatively, “No Time to Die” needs to gross at least $800 million at the global box office to make money in its theatrical window. For Bond, the franchise has numerous marketing partners and ancillary tie-ins, with Rolex, Aston Martin and more, that could help cushion potential losses.
Ticket sales at the international box office will be a huge factor in terms of profitability for “No Time to Die.” So far, audiences have been turning out overseas, where it has already made an impressive $145 million. Globally, the film has collected $313 million. Directed by Cary Joji Fukunaga (“True Detective”) and co-starring Lea Seydoux, Rami Malek and Ana de Armas, the 007 adventure has opened in most major markets except for China (set for Oct. 29), a popular territory for all things Bond.
At the domestic box office, “No Time to Die’s” start ranks below recent series entries 2015’s “Spectre ($70 million) and 2012’s franchise-high “Skyfall” ($88 Million). The slightly muted results for “No Time to Die” are attributable to several factors, including hesitation among older audiences to return to theaters and its lengthy two-hour-and-45-minute runtime, which limited the number of screenings per day. It’s also the first Hollywood tentpole with real competition at the box office. Sony’s comic book sequel “Venom: Let There Be Carnage” opened last weekend and has continued to pull in crowds, which may have cannibalized ticket sales for Bond.
With “No Time to Die” claiming the No. 1 spot on domestic box office charts, the “Venom” follow-up slid to second place with $32 million, a figure that’s more than many pandemic-era releases have made in their entire theatrical run. In total, “Venom: Let There Be Carnage” has generated a mighty $141 million in North America and $185 million worldwide.
Called “America’s Number ONE Gossip Columnist” by The National Enquirer. Rob ‘Naughty But Nice’ Shuter breaks celebrity news every day on his website NaughtyGossip.com where he delivers all the dish about the stars we love in his naughty but nice signature style. You can also catch him co-hosting and breaking celebrity news on Good Day New York, The Today Show, The Talk, Wendy Williams Show, CNN, Extra and Z100’s ‘Elvis Duran.’ Previously, Rob was the Huffington Post’s only celebrity columnist and the former executive editor of OK! Magazine. Rob has also hosted his own Saturday night talk show on Mark Cuban’s channel and his own daily morning show, ‘The Gossip Table,’ on VH1! Breaking some of the biggest entertainment stories, including Jamie Lynn Spears’s pregnancy news, Britney’s first post-meltdown interview, Eva Longoria’s wedding, and baby exclusives for Jessica Alba, Tori Spelling and Mathew McConaughey’s tots, Rob always knows where to find the best scoop. Before Rob was one of the world’s most successful entertainment reporters, he was a publicist working for Jennifer Lopez, Alicia Keys, P. Diddy, Jessica Simpson and Jon Bon Jovi! Now he is bringing all this experience to his new show on I HEART MEDIA in his unique cheeky way, that is always a pinch and never a punch!
‘No Time to Die’ Debuts Slightly Behind Expectations With $56 Million. ‘No Time to Die’ Debuts Slightly Behind Expectations With $56 Million