Patti LaBelle Joins New Old Spice Campaign! Music/pop culture icon Patti LaBelle on the set of the Old Spice TV commercial “Mother-in-Law” – that debuts today!
Old Spice, the quintessential grooming brand, kicks off the latest installment of its “Men Have Skin Too” campaign, which includes LaBelle, who joins the brand as its first official “Mother-in-Law,” appearing alongside returning actors Deon Cole (Black-ish, Grown-ish) and Gabrielle Dennis (Black Lady Sketch Show, The Upshaws).
The timely spot tackles the fun and funny tension of cohabitation and highlights the brand’s Fresher Collection, a line of anti-perspirant/deodorants, lotions and body washes with benefits forged from real ingredients like shea butter and coconut oil.
The campaign takes a humorous look at the relatable tensions between couples and extended families through the lens of stealing his favorite Old Spice Fresher Collection, a line of anti-perspirant/deodorants, lotions and body washes with skincare benefits forged from real ingredients.
Called “America’s Number ONE Gossip Columnist” by The National Enquirer. Rob ‘Naughty But Nice’ Shuter breaks celebrity news every day on his website NaughtyGossip.com where he delivers all the dish about the stars we love in his naughty but nice signature style. You can also catch him co-hosting and breaking celebrity news on Good Day New York, The Today Show, The Talk, Wendy Williams Show, CNN, Extra and Z100’s ‘Elvis Duran.’ Previously, Rob was the Huffington Post’s only celebrity columnist and the former executive editor of OK! Magazine. Rob has also hosted his own Saturday night talk show on Mark Cuban’s channel and his own daily morning show, ‘The Gossip Table,’ on VH1! Breaking some of the biggest entertainment stories, including Jamie Lynn Spears’s pregnancy news, Britney’s first post-meltdown interview, Eva Longoria’s wedding, and baby exclusives for Jessica Alba, Tori Spelling and Mathew McConaughey’s tots, Rob always knows where to find the best scoop. Before Rob was one of the world’s most successful entertainment reporters, he was a publicist working for Jennifer Lopez, Alicia Keys, P. Diddy, Jessica Simpson and Jon Bon Jovi! Now he is bringing all this experience to his new show on I HEART MEDIA in his unique cheeky way, that is always a pinch and never a punch!
Patti LaBelle Joins New Old Spice Campaign! Patti LaBelle Joins New Old Spice Campaign!