Vera Wang is expanding her wedding empire once again.
Known for her one-of-a-kind wedding dresses, Wang recently stepped into the world of bridesmaid attire. And now, she’s expanding into the stationery world through an exclusive collection with The Knot.
The Vera Wang x The Knot collection has 14 coordinating wedding invitations and paper suites, according to a press release from The Knot. Ahead of the collection’s launch, Wang told Insider she hopes they can help couples set the tone for their weddings.-
“Invitations are the first public statement you make as a couple,” the designer, who still has her own wedding invitations, said. “It sets the tone on so many levels profoundly: how you are as a couple, what your shared taste is.”
“You’re really combining two lives,” she added.
The collection feels both fresh and classic, reflecting Wang’s fashion-forward approach to wedding-dress design.
Grande’s silk dress dipped low in the back, while Perez’s A-line dress had a full skirt. Gretzky’s dress was the most daring of the bunch, as it was almost entirely sheer and had a plunging neckline.
Wang told Insider she thinks modern brides are gravitating toward sexier wedding dresses because they’re more comfortable than many traditional wedding dresses, which often have huge skirts or tight corsets.
“Most women aren’t used to wearing a ball gown,” Wang told Insider. “It’s very cumbersome, even though we try to make them extremely light and floaty.”
“It’s still something that doesn’t enter into your normal everyday life,” she said.
“I always think women look their best when they’re comfortable,” Wang added.
Wang went on to say that she also thinks weddings have become a venue for fashion expression, particularly as it becomes more popular for brides to wear a second gown to a reception.
As fashion as a whole becomes more daring, it makes sense that wedding couture will as well.
“Each bride is different, but there is the after-party dress or there is the rehearsal dinner before,” she said. “There are plenty of occasions now for girls to wear more fashion.”
Wang said some brides might feel more comfortable experimenting with sensual or sleek gowns if it’s not their only dress of the day.
“Fashion for me is about surprise and change and evolution and exploration,” she added of her overall approach to wedding-dress design. “I started this business because I wasn’t a bridal designer. I was a fashion editor at Vogue.”
“I gave myself permission to just let it rip, you know what I mean? And I’ve never stopped since then,” she added. “Encouraging people to be creative, to be free, to feel inventive and not being judged for it, I think that’s what makes fashion to be bridal fashion.”
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