Victoria’s Secret nixing Angels for Priyanka Chopra and Megan Rapinoe! Embattled fashion brand Victoria’s Secret has ignited yet another social media firestorm after news broke that the lingerie company is nixing its iconic runway Angels collective in favor of women who are “famous for their achievements and not their proportions,” according to the New York Times.
The label revealed to the publication that it has partnered with actress Priyanka Chopra Jonas, soccer star Megan Rapinoe, Chinese American freestyle skier Eileen Gu, photographer and #Girlgaze founder Amanda de Cadenet, trans model Valentina Sampaio, South Sudanese refugee turned fashion industry success story Adut Akech, biracial model Paloma Elsesser, who earned significant attention when she appeared on the cover of Vogueas a size 14, and more as part of its new, inclusive VS Collective initiative.
“When the world was changing, we were too slow to respond,” said chief brand executive Martin Waters, addressing long-standing criticism against the brand for its lack of inclusion and specific catering to the male fantasy with its ad campaigns and runway show. “We needed to stop being about what men want and to be about what women want.”
Jonas and Megan Rapino are part of the new Victoria’s Secret Collective.
The VS Collective will take the place of the Angels – a lineage of curvy models like Heidi Klum and Tyra Banks, who helped propel the brand into the mainstream stratosphere – as they advise and promote the brand through ads and on Instagram, while the company shuffles its executive team to include positions filled primarily by women.
Rapinoe, who revealed she was initially curious as to why the brand would want to partner with her, given its track record for representation, said that the brand’s former identity was “really harmful” to women, and represented a “patriarchal, sexist” perspective, marketed at young women, “not just [in terms of] what it meant to be sexy but what the clothes were trying to accomplish through a male lens and through what men desired.” After the label recently launched a rare Mother’s Day campaign featuring a pregnant model – something it had rarely done in the past – Rapinoe and Chopra Jonas are working on expanding Victoria’s Secret’s product line to include new garments that will debut next spring.
Similarly, Elsesser added that she “didn’t start modeling to just do all the cool stuff,” but “to change the world” with “radical change.” She will start by lobbying for Victoria’s Secret to increase its sizing to XXXXXL from its current maximum of 42G in bras and XXL in nightwear.
Social media quickly responded to the brand’s renewed direction, with conservative pundits calling the move a bid at targeting the “commie”demographic, and others, like lingerie expert Cora Harrington pointing out that “any rebrand without a size expansion is DOA.”
I was having dinner with a friend, so my thoughts on this:— Cora Harrington (@lingerie_addict) June 17, 2021
1) Any rebrand without a size expansion is DOA.
2) I don’t think this new VS Council or whatever it’s called will change Victoria’s secret brand credibility. It might hurt the image of those associated with it though. https://t.co/T1YQZTpwzp
What's w/ the Megan Rapinoe slander on my TL?— Lynnette KhalfaniCox (@themoneycoach) June 16, 2021
If she can rock a swimsuit like this (photographed by Sports Illustrated) why in the world can't she be a Victoria's Secret model?
She's hot. Just look at her! Or do y'all just have a problem with strong, outspoken, empowered women? pic.twitter.com/fn6QEZKhfw
Called “America’s Number ONE Gossip Columnist” by The National Enquirer. Rob ‘Naughty But Nice’ Shuter breaks celebrity news every day on his website NaughtyGossip.com where he delivers all the dish about the stars we love in his naughty but nice signature style. You can also catch him co-hosting and breaking celebrity news on Good Day New York, The Today Show, The Talk, Wendy Williams Show, CNN, Extra and Z100’s ‘Elvis Duran.’ Previously, Rob was the Huffington Post’s only celebrity columnist and the former executive editor of OK! Magazine. Rob has also hosted his own Saturday night talk show on Mark Cuban’s channel and his own daily morning show, ‘The Gossip Table,’ on VH1! Breaking some of the biggest entertainment stories, including Jamie Lynn Spears’s pregnancy news, Britney’s first post-meltdown interview, Eva Longoria’s wedding, and baby exclusives for Jessica Alba, Tori Spelling and Mathew McConaughey’s tots, Rob always knows where to find the best scoop. Before Rob was one of the world’s most successful entertainment reporters, he was a publicist working for Jennifer Lopez, Alicia Keys, P. Diddy, Jessica Simpson and Jon Bon Jovi! Now he is bringing all this experience to his new show on I HEART MEDIA in his unique cheeky way, that is always a pinch and never a punch!