Tyra told WWD that there will be interactive entertainment, curated retail, and user-generated content that can be shared:
“It’s my calling to bring modelling to the masses… I created Top Model to expand the definition of beauty based on my own pain of being told ‘no’ that I couldn’t do something because I’m curvy or I’m black. My empathy for women in general increased through the experience. And now with Modelland, I’m taking it 10 steps forward, giving people the opportunity to engage with the elusive world by opening it up to everyone. Men, women, families, all generations can come and enter this model world for a day, have a fun shopping experience, and an eventful meal. This will be the first of many.”
Tyra also made sure to mention that this is not a pop-up and will be a permanent attraction in the mall:
“It’s a permanent attraction anchoring the mall. I’m inspired by Disneyland, a place I went to a lot as a child. There is a storyline I have been working on for a year. Anybody can enter and feel like a model.”
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